Factsheet on Outdoors

The secret ingredient behind every summer

Across Europe, summer looks different. Rain in the Scottish Highlands, heat and barbecues in southern Spain. Each market sets its own start to the season and its own traditions, driving brands to develop collections for local needs. Fashion leads, followed by gardening, sport, and water activities. In all cases, summer means shielding materials from the elements. Plasticisers have done that since the 1960s.